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In an effort to maintain our exclusivity you can't order online through a webshop. 120% Lino does offer you online personal assistance to help you order your 120% Lino clothes online through chat, phone and/or email. Please chat or email with us if you have any questions or are interested in ordering, so we can check availability of sizes and colors for you. From there we will transfer your order/interest to one of our stores who has your item(s) on stock to help you order this item.
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LINEN HISTORY 2017-10-26T13:48:25+00:00

Linen history

THE OLDEST TEXTILE IN THE WORLD

Linen clothing is the oldest known textile ever produced. It qualifies as a strong, fine and naturally breathable fabric. Another important fact is, that it is an ecologically sustainable fabric. The linen fiber is very absorbent and garments made of linen are valued for their exceptional coolness and freshness, especially in hot weather. Linen is one of the few materials that is 100% recyclable. A high quality material capable of producing beautiful clothing while remaining environmentally sustainable to produce.

Ancient use of linen

SYMBOL OF LIGHT, PURITY & WEALTH

Linen was sometimes used as currency in ancient Egypt. Egyptian mummies were wrapped in linen as a symbol of light and purity, and as a display of wealth. Some of these fabrics, woven from hand-spun yarns, were very fine for their day, but are coarse compared to modern linen. Today, linen is usually an expensive textile produced in relatively small quantities. It has a long “staple” (individual fiber length) relative to cotton and other natural fibers.

Linen fashion, news & insights

How to keep it cool this summer? Linen is the answer!

linen clothing - keep it cool this summerNow that the weather heats up, staying cool and crisp can be a fashion challenge. Linen clothing is a popular choice for those living in hot, humid climates. But also people visiting from cooler climates who are unaccustomed to the humidity and heat of the tropics may benefit greatly from including this fabric in their travel wardrobe. That’s why 120% Lino’s linen clothing is always a great choice for the upcoming season! 

But why is linen clothing the best choice to keep things “cool” in summer? 120% Lino explains!

More air flow
Linen allows more air-flow and it’s structure means it stays away from your skin allowing better airflow over your body, it is a “stiff” fabric and is less likely to cling to the skin; when it billows away, it tends to dry out and become cool quickly so that your skin is being continually touched by a cooling surface. Added to this linen possesses high air permeability which allows airflow through the fabric itself and provides the body with room to breathe!

Heat conductivity properties
Linen has good heat conductivity characteristics; this refers to the extent to which heat can be conveyed through the fibre. As the fibre quickly allows the heat to escape, it further improves cooling. Heat conductivity of linen is five times as high as that of wool and 19 times as that of silk.

It is claimed…
“In hot weather those dressed in linen clothes are found to show the skin temperature 3°-4°C below that of their silk or cotton-wearing friends”. According to some studies, a person wearing linen clothes perspires 1.5 times less than when dressed in cotton clothes and twice less than when dressed in viscose clothes.”

March 23rd, 2016|Categories: Linen clothing insights, News|

How to care for linen clothing

Linen is comprised of long fibers found in the stalk of the flax plant. These natural “yarns” wick moisture away from the skin to help create the fabric’s light, airy feeling. The “breathing” fibers can be quite firm, once they bend, they stay bent, and the result is linen’s trademark wrinkles. So how are you supposed to wash, dry and iron your linen garments? 120% Lino would like to inform you on how to take care of linen clothing.

120Lino-Italian-Linen-Collection-2015-Social-102

Washing linen clothing
Linen clothing can be machine-washed in a gentle cycle in warm water and not necessarily need to be hand-washed or dry-cleaned. Repeated hand or machine washings make linen soft, and eventually reducing wrinkling, while dry cleaning keeps it crisp and new-looking. And like with most garments, it’s a good idea to read our care labels before washing.

Drying and ironing your linen clothes
It’s in linen’s best interest to never see the inside of a dryer. Ideally, you should let a freshly-washed linen garment air-dry, whether by laying it flat on a towel or hanging it from a padded wooden hanger. If you’re ironing linen, do so on a high setting, while the garment is still damp. The dampness guards against burning the linen; the fabric dries quite fast. Iron first on the inside of the garment to remove wrinkles, and then on the outside to create a nice sheen. Also, be sure to iron until the linen is smooth , not dry. When it’s to your liking, begin air-drying. As well, avoid folding your linen items; hanging is preferable.

Tip! When wearing linen suit or pants…
If you wear a linen suit or pants regularly, get in the habit of always pulling your pants up from the knees before you sit down. This keeps the fabric stiff between your knees and waist, and avoids the excess wrinkling in the crotch area that can be brought on by sitting, slouching and so on.

February 24th, 2016|Categories: Linen clothing insights|

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